Privacy policy

1.    Our Approach to Privacy

Your privacy matters to us.

LELŪNE respects the privacy of everyone who visits our website or shops with us. This Privacy Policy explains what personal data we collect, how we use it, and what rights you have.

We process personal data responsibly and only for the purposes described here, in accordance with applicable Swiss data protection law and, where relevant, international standards.

This Privacy Policy may be updated from time to time. The version available on our website at the time of your visit applies.

If there is any conflict between this Privacy Policy and other terms, this Privacy Policy takes precedence.

2.    What Personal Data We Collect

“Personal data” means any information that can identify you as an individual.

We collect personal data in two ways:

•    Automatically, when you visit or interact with our website
•    Directly from you, when you place an order, contact us, or create an account

2.1 Data Collected Automatically

When you visit our website, certain technical data is collected automatically, such as:
•    IP address
•    Date and time of access
•    Browser type and operating system
•    Pages visited and interactions

This data is used only to ensure smooth website operation, security, and to improve our services. It is not used to personally identify you.

Cookies may be used for this purpose (see Section 4).

2.2 Data You Provide to Us

We collect personal data only when you choose to provide it, for example when you:

•    place an order
•    contact us by email or form
•    create a customer account
•    subscribe to our newsletter

This may include your name, email address, shipping address, and payment-related information.

Required fields are clearly marked. Without this information, we may not be able to process your order or request.

If you create an account, your data is used solely to manage your account and orders. You may delete your account at any time by contacting us.

3.    Why We Process Your Data

We process personal data for the following purposes:

•    to process and deliver orders
•    to communicate with you about your purchase
•    to provide customer support
•    to improve our website and services
•    to send newsletters or updates (only with your consent)

The legal basis for processing depends on the purpose and may include:
•    contract performance
•    legitimate interests
•    your consent (which can be withdrawn at any time)

4.    Cookies & Website Analytics

We use cookies to improve your browsing experience, such as remembering language settings or items in your cart.

You can control or disable cookies through your browser settings. Please note that some website features may not function properly without cookies.

4.1 Analytics & Third-Party Services

We may use third-party services such as:

•    Google Analytics
•    Google Ads (conversion tracking)
•    Google Maps
•    Social media integrations (e.g. Instagram, Meta)

These services may collect anonymised usage data and, in some cases, transfer data to servers outside Switzerland or the EU. We have no control over how these providers process data and refer to their respective privacy policies for details.

You can limit data collection by adjusting browser settings or using privacy tools.

5.    Newsletter

If you subscribe to our newsletter, we use your email address to send you updates, inspirations, and offers related to LELŪNE.

Subscription is voluntary and confirmed via double opt-in. You may unsubscribe at any time using the link in the newsletter or by contacting us.

We may analyse newsletter usage (e.g. open rates or link clicks) to improve content. Your data is not sold or shared with third parties for advertising purposes.

6.    Sharing of Data

We do not sell or trade your personal data.

Your data may be shared only with trusted service providers who help us operate our business (e.g. shipping providers, email services, payment processors). These partners are required to handle your data securely and confidentially.

We may also disclose data if legally required to do so.

7.    Data Security

We take reasonable technical and organisational measures to protect your personal data.

Please note that data transmission over the internet can never be completely secure. Any transmission is made at your own risk.

8.    Your Rights

You have the right to:

•    request information about your stored personal data
•    request correction or deletion
•    withdraw consent at any time
•    opt out of marketing communications

To exercise your rights, please contact us using the details below: *contact details*

9.    Final Provisions

If any part of this Privacy Policy is found to be invalid or unenforceable, the remaining provisions remain unaffected.

Governing law and jurisdiction are determined in accordance with our General Terms & Conditions.